HAYARI Paris’ trio of women’s fragrances… unique perfumes for outstanding women

Women as muse

Like the women behind the inspiration – the subtle, elegant and sensual scents featured in the Hayari Paris fragrance collection draw on passion, seduction and mystery.

Encouraged by his old accomplice, Hugues Alard, who has always been in love with and evolved in the perfumery world, the tantalizing world of HAYARI has become even more fascinating with the addition of fragrances celebrating love and the delicious complexity of women.

A perfume is said to reveal one’s personality and it is quite naturally that Nabil and Hugues drew their inspiration from women to create subtle, elegant and sensual fragrances embodying the various facets of their personality: passionate, seductive and mysterious in turns.

Whether floral, woody or oriental, the scents composing Hayari’s inspired fragrances result from rare essences which have been assembled in the purest French Perfume tradition and savoir-faire. Top, middle and base notes of delicate flowers, precious woods or sweet and tangy fruits fully embody women’s irresistible charms.

Just as he turns sumptuous fabrics into flowers, Nabil Hayari has naturally turned flowers into fragrances… and fragrances into muses…

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HAYARI Paris’ Eaux de Parfums couture bottle

HAYARI Parfums wished to offer a day-wear version of their women’s perfumes (18% concentration) while preserving the sensual couture touch of ONLY FOR HER, Broderie and GOLDY. The idea of creating an Eaux de Parfums (15%) trio of HAYARI Paris women’s fragrances, followed by a duo of fragrances for men, came naturally.

The couture and perfumery house ceased this opportunity to redesign the bottle so that to conveyed HAYARI Paris’ couture identity even further. The 12 facets of the bottle are even more elegant and sophisticated than before and HAYARI Paris’ seal (“H”) has been engraved on the bottle. Nabil Hayari and Hugues Alard have entirely redesigned the cap: its golden colour, 12-facets and HAYARI Paris’ seal and frieze express the opulence of their exclusive fragrances.

In their pursuit of refinement and sophistication, they made acquaintances with Sylvie de France, whose expertise and taste in fragrance bottle design reflects their couture standards. The specifications were quite clear: to preserve the 12-facets overall shape of the 50ml/1.7oz perfume bottle –expressing the opulence of a jewel while illustrating the HAYARI men and women’s many traits of personality- and integrate HAYARI’ seal /stamp within the glass. Obviously, the glass’ highest standards in terms of thickness, cutting and engraving played a tremendous part in the elegance of the bottles and the refinement of HAYARI Paris’ precious fragrances.

SYLVIE de FRANCE ABOUT HAYARI Paris’ EdP BOTTLE

« In order to convey HAYARI Paris couture standards, it seemed important to sublimate materials.

The quality and thickness of the glass are essential to the refinement of a perfume bottle. They must reflect the beautiful details and brightness of the facets and create that “crystal” effect… to achieve elegance and sophistication.

Engraving HAYARI Paris’ seal marks the bottle out and meets niche-perfumery high standards of luxury, defining the brand as a modern classic.

I like to think that Nabil Hayari’s work, as a couture designer, is not so different from mine. Although we obviously use different techniques, our pursuit of excellence and aesthetics through lines and materials is very similar. We both need to convey an emotion, elegance, beauty and sophistication.

I drew my inspiration from various sources and quite naturally started off by immersing myself in Nabil Hayari’s couture universe. I then gently drifted to architecture, sculpture and jewellery works of art… I know it seems quite a broad spectrum but it’s essential to the creation process.

The bottle is closely related to the fragrances, both a container and a content at once… As spells of fragrance exhale from the bottle, the latter remains, reminiscent of their smell and history, wonderful and captivating. »

HAYARI PARFUMS PARIS’ « GATEFOLD » OPENING CASE

Each of HAYARI Paris’ exceptional bottles of exclusive perfumes is preciously held in a « gatefold opening case » matching the white gold, pink gold or yellow gold robe of the fragrance it is filled with.

The “gatefold” opening was inspired by a blooming flower revealing a golden beauty. Like a jewel, the bottle appears as a centre piece surrounded by a white and gold colour scheme.

Both an oniric and technical prowess, HAYARI Paris’ bottle cases have captivated the attention of the jury of the CITY (Cosmetic Innovator of The Year) Awards, organized by the ICMAD last September. The five renowned judges and experts from the beauty, design, and marketing -Ron Robinson, Maria Corbiscello, Jerome Bérard, David Lyon, and Laura Kenney, editor in chief ofYouBeauty.com- have given HAYARI Paris the Members’ Choice Package Design Award for the design of its perfume cases.

The creation of a fragrance by HAYARI Parfums Paris

In order to ensure the exceptional quality for its luxury products, HAYARI Paris pays particular attention to the creation and production of its fragrances. With this in mind, the Robertet company was selected to help create and produce the various Hayari scents, in accordance with the traditional and rigorous methods which have made the reputation of the French perfume industry.

Established in Grasse, the world’s perfume capital, since 1850, Robertet has made the use of natural raw materials its hallmark. Hayari Parfums Paris’ fragrances are produced by hand, in France, and go through numerous quality controls during their making, right from distillation to the bottling stage, before being sent around the world.

While the satisfaction of his customers has always been a priority, respecting the environment is also one of Nabil Hayari’s prerogatives. Sustainable materials are put forward and HAYARI Paris favours vegetable-based ink and cardboard packaging/tester strips, in compliance with FSC (Forest Stewardship Council) standards, thereby promoting and encouraging responsible and sustainable management of all forests