History and niche fragrance brands 22 June 2020 – Posted in: Hayari perfumes

In the perfumery market, the major brands occupy 90% and the remaining 10% goes to the perfume houses. This low proportion of niche or designer fragrances is mainly due to its rather expensive price. But it’s better to go back to the birth of niche fragrances to really understand all the facets that flow from this fragrance. The history of niche fragrances It all started in the late 70s and gave way to the 80s.…

Definition of a niche perfume and specificity in relation to a mass perfume – Posted in: Hayari perfumes

We wear perfume to differentiate ourselves from others, to be unique. You can choose a perfume for different reasons: its brand, its scent, its notoriety… A whole choice to define a character. There are commercial and private perfumes on the market, some of which are considered mass market and others niche. Will you be able to tell the difference between them? We will give you more in this section. Niche perfumes: what is it really?…

Continue reading...

Leading brands in the perfume industry 4 May 2020 – Posted in: Hayari perfumes

A “big brand” perfume sells more than a “small brand” perfume, why? If many people buy the products of big brands, many others bet on its fragrance first, because let’s face it, we won’t spend a fortune with a big brand if its scent isn’t to our liking. But then, how do these big brands still manage to seduce more than one person? The market for big perfume brands, a fruitful market In France in…

Continue reading...

Niche perfumes – Posted in: Hayari perfumes

Any perfume enthusiast will agree that perfume is characteristic to the person wearing it. It accompanies her all day long, precedes her and when she leaves, leaves behind a scent that is her own. This perfume signals our passage without having been noticed. This is why choosing the right perfume is essential. If you want to stand out from the crowd and feel unique, choose niche fragrances. But what is a niche perfume? This article…

Continue reading...

The history of perfumery over the centuries – Posted in: Hayari perfumes

The perfumery sector holds an important place in the world of fashion and luxury. Today, fragrance is an essential for both women and men. Why not be a little more interested in the fragrance that makes our days more enjoyable? Le XVIII ème siècle: l’eau de Cologne et les gantiers-parfumeurs The Enlightenment was the most innovative and revolutionary century in the history of perfumery. Once used to mask the omnipresent…

Continue reading...

LOLASCENTS HAS TESTED HAYARI PARIS PERFUMES 29 April 2019 – Posted in: Hayari Paris, Hayari Perfumes, Hayari perfumes

Lola Scents is an influencer on perfumes who was contacted by an online niche perfume store called ScentCity, and she was really interested to talk about the brand Hayari Paris, so she picked the perfume Fehom from the rose collection. Hayari Paris is a French designer brand known for their beautiful gowns that they make, and they do have 15 perfumes in their collection with four kind of sub collections. “FEHOM is an oriental floral…

Continue reading...

Opening of the Galeries Lafayette on the Champs Elysées 8 April 2019 – Posted in: Events Hayari, Hayari Paris, Hayari perfumes

Galeries Lafayette group recently opened a new majestic store with an exceptional decoration on the most beautiful avenue of the world, at the 60 avenue des Champs-Elysées, within walking distance from our boutique located at the 27 rue de Marignan. The building’s entire conception was established and realized in order to please the Z generation worldwide. That is why the group bet on a sharp selection of the brands and chose to highlight a range…